How (B) Came to Be

(B) came into the world because we have a strong guttural knowing that when a woman uses her authentic voice, she can change the world around her.  Keele has been working to empower women in the United States and in developing nations for twenty-five years using peer support groups, vocal empowerment and a curriculum of accountability and sustainability.

We are in a time of distinct change in our world.  It is time for each of us to stand in our own power, relinquish the patterns that no longer serve us and create the life we are meant to live.  This level of change happens when women band together for a common purpose, hold each other accountable with love and believe that their contribution matters.

One of the anchor tenets of (B) is our belief that we are all the teacher and we are all the student.  No one person has ‘the answer’. Collectively we have so much wisdom. (B) creates a safe container for both learning and sharing.

We all have stories we tell ourselves that clutter our conscious and unconscious decisions and at times have us acting in ways that aren’t congruent with who we are meant to be in this world.  Our job is to clear the way to our authentic life and (B) is catalyst for that change.

This is a movement of women who want to do the work, they know that they need to walk through the obstacles that have been given to them whether it be things from their childhood, divorce, career change or just simply that they need to re-commit to loving their life.

(B) helps women who are on the path of being the heroine of their own journey.

Who We Are

Keele Burgin

Keele is in a relentless pursuit to help women find and use their voices. She believes when a woman finds her voice, she will change the world around her.

Keele is an entrepreneur, activist, author, and mother of three.  Her story of survival and self-discovery has inspired a life dedicated to impacting tens of thousands of women across the globe.  She has served in leadership roles on the boards of multiple international nonprofit organizations that empower women.

Her business career has spanned the globe from co-founding an international strategic marketing company to being instrumental in building and selling an analytics business to a Fortune 100 company.

In the true sense of re-architecting her life, Keele realized that her true purpose was to bring her writing to the world and to help others to tell the stories they don’t want to say out loud.  That is where the healing begins.  Her first book, Wholly Unraveled, came out in 2019.  It is her story.

Telling your story, the one that belongs only to you, with all of the shame and vulnerability that comes with it, IS the beginning of that journey for every woman.


Josie Welling

Josie’s business prowess, leadership and focus on the consumer have been pivotal for companies and their brands to evolve and grow, ranging from startups to Fortune 100s.

Being part of the inaugural (B)Tribe, Josie connected deeply with the amazing and diverse group of women.  She took leaps of faith to uncover and release obstacles that had been holding her back, and she embraced new and authentic ways of being with herself and others.

Josie is honored to join the (B)Tribes team to help share the magic with more women. Josie leads with a quiet presence and is excited to combine her high level business skills with her passion for personal growth, deep curiosity about life and compassionate listening.